Practical service guides

Understand the options, prepare a useful brief and avoid common mistakes. Search a topic or choose a category; each guide links to the relevant service.

Websites

What is an SSL certificate?

HTTPS encrypts traffic between a browser and the server and authenticates the domain through a certificate. It protects data in transit; it does not prove that a business is trustworthy or remove malware. Check certificate coverage, redirects, mixed content and automated renewal.

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Websites

Domains and DNS

A domain is your site’s address; DNS records point it to your server and mail. Register it to the real owner, keep auto-renewal on, and change DNS carefully: one wrong record can take a site and its e-mail offline.

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Websites

Why update your CMS, plugins and PHP

Unsupported software can expose known security flaws and compatibility problems. Update the CMS, plugins, theme and runtime together with a tested backup and rollback plan. Test login, forms, payments and scheduled tasks before changing the live site.

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Websites

Site speed and Core Web Vitals

Google measures loading (LCP), responsiveness (INP) and layout stability (CLS). Slow sites lose visitors and rankings. Image compression, caching, clean code and good hosting are the usual fixes.

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Websites

SEO in plain words

SEO makes useful pages discoverable and understandable. Start with crawl access, indexable canonical URLs, clear titles, internal links and content that answers a real customer question. Track relevant enquiries and sales as well as search visibility. Results depend on competition and are not guaranteed.

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Websites

AI search: clear facts and crawl access

Publish useful public HTML, stable URLs, specific service facts and structured data that matches the page. Keep names, contacts and offers consistent. An llms.txt can offer a reading map to systems that choose to use it; it is not required for Google AI features and cannot guarantee indexing, training or citations.

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SOS and servers

What to do if your website is hacked

Do not panic and do not delete everything. Take the site offline if needed, change all passwords, keep a copy for analysis and contact us. We remove malware and backdoors, patch the hole and request reviews from the host and Google.

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SOS and servers

Backups: the 3-2-1 rule

Keep 3 copies of your data, on 2 different media, with 1 stored off-site. Automate them and test restores: a backup you have never restored is only a hope.

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SOS and servers

Site and server migration

Moving to a new host or server takes a plan: full backup, a staging copy, DNS lowered in advance, the switch, checks and a rollback path. Done right, visitors barely notice.

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SOS and servers

DevOps, CI/CD and monitoring

DevOps joins development and operations: automated builds and deploys (CI/CD), infrastructure as code, logs and alerts. The result is fewer outages, faster releases and calmer nights.

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Software

SaaS and white-label, explained

SaaS delivers software as an online service. White-label describes branding and resale rights under a licence; it does not automatically transfer source ownership or include every integration. Agree tenant isolation, billing, deployment, update responsibility and ongoing fees for the selected edition.

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Software

AI agents and LLMs

A language model generates responses; an assistant combines a model with selected business knowledge and, when authorised, tools. Start with one useful task, a small verified knowledge base and a clear human handoff. Test uncertain answers and malicious instructions before connecting customer data or actions.

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Software

API keys and metered billing

An API key identifies a customer. Metered billing charges by usage (per request or token) or by subscription tier. Rate limits and analytics keep the service fair and profitable.

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Software

Billing and client portal

A billing system issues invoices, takes payments, sends reminders and provisions services. A client portal lets customers pay, download documents and open tickets without waiting for you.

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Content

AI avatar and digital clone

An AI avatar is a video presenter built from your face and voice, with lip-sync in many languages. A digital clone adds an AI agent that talks to customers. We always work with consent and clear labelling.

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Content

Neural voice and voice cloning

Neural text-to-speech sounds natural in dozens of languages. With your written consent we can clone your voice for videos, ads and phone menus; otherwise we pick or design a brand voice.

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Content

Reels, Shorts and TikTok formats

Vertical 9:16 video is a useful starting format for short social content, but duration and safe areas depend on the destination. Start with one viewer problem, show a concrete example, add readable captions and end with one next step. Verify each channel’s current requirements before publishing.

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Business

How quotes and pricing work

We do not have a one-size price list. After a short brief or audit you receive scope, timeline and cost in writing, fixed before work starts. Urgent SOS work is quoted first.

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Business

How to brief a website or app project

A useful brief describes the business result and who needs it. Include the current situation, audience, required actions and examples. Separate must-have features from later improvements. A short concrete brief is more useful than a long list of technologies; we can choose the implementation after the requirements are clear.

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Websites

Online store: what a working checkout needs

A store is more than a product catalogue. Customers need accurate stock, total cost, delivery options and confirmation. The business needs reliable payment notifications, order handling and support. Payment, tax and delivery providers have their own requirements and fees; agree them before development.

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Websites

Redesign without avoidable search damage

A redesign changes pages visitors and search engines already know. Save the current URLs, important content and conversion paths before changing the structure. Map each replaced URL to its closest useful destination. Rankings can fluctuate after a migration; planning and monitoring reduce avoidable problems.

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Websites

Accessible websites are easier to use

Visitors use different screens, keyboards, assistive tools and lighting conditions. Clear labels, readable contrast, visible focus and logical headings help more people finish a task. Automated checks find some issues, but keyboard and screen-reader checks are also needed. Agree the required standard and audit scope.

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Websites

What a website maintenance plan should include

Maintenance keeps an existing site dependable: updates, tested backups, monitoring and agreed edits. Specify how requests are prioritised, who receives alerts and which work is included. Hosting uptime, human support availability and incident response are different commitments; define each separately rather than assuming round-the-clock cover.

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Websites

Domain mail: MX, SPF, DKIM and DMARC

MX routes incoming mail. SPF lists authorised sending systems, DKIM signs messages and DMARC defines policy and reporting around domain alignment. These records support authentication, but do not guarantee inbox delivery. Inventory all legitimate senders before tightening policy, especially when moving a website or mail service.

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Software

Protect API keys and control chatbot costs

API keys belong on the server, outside public files and source control. Browser code should call a limited same-origin endpoint with server validation. Combine session protection, per-user and shared spending limits, bounded input and output, and concurrency controls. Origin checks alone cannot stop scripted clients; hard shared quotas limit financial exposure.

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Software

AI assistant: a useful knowledge base and budget

Start with verified service facts, common buying questions and a human handoff. Retrieve a few relevant passages instead of sending the entire wiki on every request. Use local answers for simple topics, AI for clarification and a clear fallback when the provider is unavailable. Estimate traffic, model usage and monthly caps before launch.

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Software

Choose a platform by workflow and data

A directory, SEO analyser, valuation tool and billing portal solve different problems. Start with who supplies the data, how it is checked and what action the user takes. A reference demo shows a category, not the full contracted feature set. Data sources, integrations, licences and running costs need confirmation for your deployment.

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Business

Domain, source code and handover rights

Ownership depends on what is commissioned and licensed. Keep the domain and core accounts registered to the actual owner. A contract should distinguish custom deliverables, existing platform code and third-party assets. Handover should include the agreed files, access, deployment instructions and recurring service responsibilities.

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Content

Rights for AI avatars, voice and music

A generated asset still needs a rights review. Confirm consent for recognisable faces and voices, the source of images and music, and the intended channels and commercial use. Provider terms vary; do not assume every subscription grants the same rights. Agree required disclosures and store approvals with the project.

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Content

A repeatable content and publishing workflow

A repeatable series starts with one audience, a few useful themes and a realistic production rhythm. Plan scripts, assets, voice or audio, captions and approvals before scheduling. Keep a manual fallback when platforms change permissions. Judge content by the actions it supports, not only by views.

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Business

Measure the path from visit to enquiry

A useful service page answers who it is for, what is delivered and what to do next. Remove competing actions, explain the process and ask only for information needed to reply. If analytics are introduced, agree consent and data handling first. Compare qualified enquiries and completed tasks; traffic alone does not show commercial value.

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SOS and servers

What to send when a site stops working

Send the URL, visible error, first known failure time and recent changes. Say whether all visitors or only some are affected and whether admin access still works. Do not share passwords, recovery codes or full database exports through the request form. Access transfer is arranged separately after the team confirms the next step.

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